To succeed in ecommerce you need three things: profitable, in-demand products to sell, the skills to market them, and the drive to succeed.
I know you already have the winner’s mindset. You’re constantly learning, researching and preparing for success. But 2019 is the year of action. This is the year to commit to starting a business: the year to test new products, create new ads, and market, market, market. It’s time to implement everything you’ve learned over the past twelve months.
To give you a head start, we’ve compiled a list of the 10 trending products in 2019 that you can consider selling and what you can do to market those products.
All the trending products on this list can be found in Oberlo, which is available for free to all Shopify store owners. So when you find a product that piques your interest, just know that you can add it to your Shopify store in only a few clicks.
💡 Note: You may need to be logged in to your Shopify account to view some of the product listings available through Oberlo.
Trending products to sell in 2019
Shapewear is shaping up to be one of the best evergreen niches to start a store in. For the second year in a row, this product category has made the list. By 2022, the shapewear market is expected to skyrocket to about $5.6 billionin sales. What started as an undergarment has transitioned to a piece for everyday wear.
Fashion retailers are also stocking their stores with bodysuits which help create a slimming silhouette. The shapewear niche offers women a variety of different styles that can either be worn under clothing with different cuts or as a top, though shapewear is still popular within the lingerie industry where it first emerged.
What makes this product worth considering is that it offers retailers a lot of versatility: whether you sell lingerie, women’s fashion, or want to add this category on a store for general apparel, you’ll be able to find shapewear in different colors, styles, and sizes to meet the needs of your diverse customer base.
You can sell trending products like this breathable shapewear, which has been skyrocketing in sales in the past 30 days. It’s anti-slip and it creates a visibly slimmer figure for your customers.
2. Men’s plaid shirt
In September 2018, shoppers went mad for plaid, making it one of the biggest fashion trends of the year. But that doesn’t mean this trend is showing signs of slowing down. Just take a quick look at Google Trends.
Every year in the autumn and early winter months, plaid searches re-emerge as a seasonal trend. But don’t be discouraged if you’re starting your store in spring. You’ll need a few months anyway to build up your search rankings, especially if you’re starting from zero. That way you can capitalize on sales towards the end of the year at a fraction of the cost—organic traffic from search engine optimization (SEO) is cheaper than paid advertising in the long term.
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The best thing about selling plaid fashion products is that you can create a standalone category in your fashion store called “Plaid,” or adopt the trend subtly in your collection of shirts. Either way, you can capitalize on the seasonal trend while allowing yourself the freedom to promote other trending fashion styles as well.
When it comes to trending products with a plaid pattern, start with the simple designs first. Plaid shirts like this one follow the traditional style, making it one of the most popular plaid shirts to date. It may seem counterintuitive to choose the same best-sellers that everyone else is selling too, but you’re far more likely to sell a proven product, especially if you’re just starting out.
In fashion, trends are constantly changing. However, athleisure is one fashion trend that’s here to stay. And that’s why it’s made the list two years in a row. Athleisure is active wear worn as an everyday look rather than for athletic purposes like going to the gym. Within this category you can sell everything from sweatshirts, sweatpants, leggings, sports bras, tank tops, headbands, capris, and shoes, all in countless colors and styles.
Plus, you can take this niche in several directions: as a standalone store, as a product collection within the fashion niche, or you can market your products within one of the many fitness sub-niches. Depending on how you position your brand, there could be an opportunity to expand into other product verticals such as fashion accessories and jewelry or fitness accessories like yoga mats.
Female millennials are usually the target market for athleisure. Visual platforms like Facebook, Instagram, and Pinterest are ideal channels to grow your brand, whether you pursue organic growth or use their advertising platforms. I’d also recommend you look into driving growth with influencer marketing.
You can find fitness influencers within your niche using Instagram search tools. Influencers can model your apparel and give your brand a shout out for a fee or a commission of sales. You can start your athleisure store by selling these yoga leggings which have been converting well for Shopify store owners using Oberlo. This simple design comes in four different colors that you can promote to your customers.
4. Travel accessories
Here’s a fun way to market a scratch off map: First, use a Chrome extension like Keywords Everywhere to see keyword options every time you browse the internet. Then, look for long-tail travel related keywords, for example, ‘best places to travel’ instead of ‘travel’ or ‘vacation.’ You’ll see that that long-tail keyword has 22,000 monthly searches. But if you check Google Trends, you’ll also see that searches for that keyword have been rising.
Then, create a blog post about the topic that’s optimized for the keyword ‘best places to travel.’ Within the article, add a link to your travel map. Adding it towards the top half of the article will likely result in better visibility for your product.
However, SEO is a long-term play and you’ll need to validate your product by making money now. So, what I’d recommend is running a Facebook or Google ad to that blog post. Then, run a retargeting ad for people who’ve visited the post featuring your travel map. By driving traffic to your blog instead of a product page, you’ll actually have a lower ad cost and a higher conversion rate because it helps warm up your leads. Of course, you can also run ads directly to the product too to cover your bases.
5. Automotive accessories
As cars become increasingly digital, digital automotive accessories are becoming more popular among consumers. Take a look at this car projectorthat showcases your engine speed, water temperature, battery voltage and more. This handy product helps prevent car accidents by allowing drivers to keep their eyes forward as it projects key information in front of you.
Note that this product is often an impulse buy. So when it comes to marketing a car projector, you’ll want to focus on visual platforms like Facebook and Instagram. You can also try promoting your product in automotive Facebook groups if you’re on a tight budget. But make sure you reach out to those admins before adding your link as it may be against their rules.
Around 1.2 billion watches are sold globally each year. And the number keeps rising. Last year we saw the rise of minimalist watches. For 2019, smartwatches will likely continue trending upward. December tends to be the peak month for watch sales—while you can sustain year round sales with a watch store, it would be wise to include a relevant summer accessory to ensure higher profits.
Facebook and Instagram tend to be the most popular channels for growing a watch store. Many watch retailers have influencers take lifestyle shots from where they are in the world, with the typically outdoorsy and luxurious images being perfect for use on social media. Dropshipper Tim Kock launched a watch store and was able to make $6667 in roughly eight weeks.
You can start your first watch store by selling this bluetooth smartwatch which includes a built-in camera, sound recorder, step counter, sleep monitor, calendar, and more.
7. Minimalist jewelry
Some people prefer the finer things in life. Fortunately, minimalist jewelry has been seeing strong sales growth for online retailers in the jewelry space. Even Google Trends shows there have been more frequent, high volume searches from consumers for this type of jewelry. Despite an expected annual growth of 2% until 2021, there has actually been an overall decline in the number of jewelry businesses available.
When it comes to marketing trending products like these necklaces, the ideal place to find customers will likely be on Instagram, Pinterest, and Facebook. A simple way to elevate your jewelry store’s presence is to create videos featuring your products. Videos tend to get bigger slots in Instagram’s Search and Explore pages, which will likely create more visibility for your posts. Also, most jewelry retailers tend to post pictures, giving you a competitive advantage if you’re willing to put in a bit more work.
8. Heated vests
Outdoor enthusiasts and workers, such as snowboarders, ice fishers, hunters, or airport crew will likely be bundling up with a heated vest this winter. This trending product heats up to three preset temperatures: 25, 35, and 45 degrees celsius. And it only takes about three seconds to start heating up making it ideal for those frigid, winter days.
Even Google Trends predicts strong search volume growth for this product. This vest would likely perform best on a sports or outdoors store.
When it comes to marketing a heated vest, you also need to consider the region your customers live in. For example, you likely wouldn’t advertise broadly to the United States, as the temperature fluctuates across the country. Instead, you might target specific states with colder climates. You might also create ads for northern countries like Canada, Russia, Iceland, Finland, and Kazakhstan.
When it comes to the audiences you target within those countries, you can focus on job titles for outdoor workers: snow removal, winter camp counsellor, airport crew, lodge manager, tour guide, lift attendant, etc. However, you can also target interests based on popular winter sports, such as skiing, snowboarding, snowmobiling, ice skating, curling, and hockey.
9. Ankle boots
The footwear niche is expected to have an annual growth rate of about 8.1%until 2023. While ankle boots are currently stepping up in terms of searches and sales, there are plenty of other footwear products you can promote on your store as well.
Plus, you don’t need to limit your store to only footwear. You might decide to expand your fashion store to include a shoe category, or you might decide to expand with other seasonal accessories to complement your shoe store.
We’ve been seeing an uptick in ankle boot sales for store owners, especially with boots like this one that can be unfolded into a full-length boot.
Trending products like these versatile boots can perform well on visual platforms like Facebook and Instagram. Consider running ads to women their mid-twenties and thirties as they’re most likely to be the ideal target audience for this boot.
10. Posture corrector
A study led by Columbia University found that, on average, people spent about 77% of their waking life in a sitting or sedentary position. Along the same note, most people working at their desks use laptops, which results in them looking down instead of directly in front. Kenneth Hansraj, a spinal surgeon, has been studying the spinal changes caused by looking down at your phone. And our postures only seem to be getting worse.
So, there’s no better time than now to start selling trending products like this posture corrector.
Perhaps the easiest way to market this type of product is to advertise to people based on their job title. You can create a list of the most common desk jobs such as administrative assistant, writer, or programmer. Then, you can create ads detailing the benefits of the posture corrector.
Your ad might include something like ‘Hunched over your laptop writing content all day? Try this posture corrector. $29.99. Free worldwide shipping.’ And in this case you’d include job titles in your targeting options such as writer, content marketer, content writer, and author.
Fortunately, Google Trends also shows searches for this keyword are surging so you can even start working on your SEO strategy.
About the author Nicole Martins Ferreira Nicole Martins Ferreira is an ecommerce entrepreneur and content marketer at Oberlo. She's been building online stores for over five years.